Welcome to First Choice Vision Centre, Newfoundland and Labrador’s only lens manufacturer serving you from 9 locations.

Your complete eyecare is our focus

Why YOU should make US your First Choice

When shopping for eyewear it is important to have the guidance of a friendly, experienced eyewear professional to help you make an informed decision regarding your vision care needs. First Choice Vision Centre has 10 opticians and 7 optometric assistants on staff to ensure you get the right product.

Selection: Faces come in all shapes and sizes. So when the time comes to purchase eyewear, you want a large selection of quality products to choose from. First Choice Vision Centre has a wide variety of frames to choose from including 2 for 1 frames and designer frames from Oakley, Silhouette, Guess, D&G, and many more.

First Choice Vision Centre also carries Oakley, Maui Jim & Smith Sunglasses. For the ultimate in comfort and style, visit your nearest store and check out our selection.  First Choice also carries a large selection of contact lenses.

Speed/Quality: We understand that your eyeglasses are a necessity and that you need your new eyeglasses as soon as possible. First Choice Vision Centre is Newfoundland and Labrador ‘s only Optical Lens Manufacturing Facility. What that means to the customer is that you not only get your eyeglasses quicker, but you can ensure you get a quality product manufactured right in your home province.